Enterprise and Business Development Term Paper Example | Topics and Well Written Essays - 2500 words

Enterprise and Business Development - Term Paper Example Target Market Be in one of the most highly rated industries for stability and success, Laundry services offers an opportunity to everyone who wants to earn a high return. It is the advantage is that laundry services can be located everywhere. It is possible to build brand new laundry services. Being a laundry service is probably the most overlooked fashion-related career. They should maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. However, more than ever, people need laundry services, including the rich and famous or simple people who simply need to look their best in their favorite outfit. Whether the clients own expensive designer garments or whether it’s just simple cloths people trust their laundry services to remove spots, repair hems and make sure those garments looking their best (Boone, Kurtz, 1992).  Ã‚  Ã‚   The bargaining power of customers is great.   The range of services is standardized, but on the other hand laundry services is the key industry in its group which secure it from a decrease in services. Laundry services target three main groups of customers: individuals, public sector and private sector companies (hospitals, beauty salons, universities, hotels, etc). For attracting new customers Laundry service can open an advertising campaign. Primarily, it will be orie nted on the following groups of new customers: pensioners from the southern part of the city, families with children aged 5-12 years, students. Laundry service is an expert in apparel and fabric cleaning and caring that utilizes the latest solvents, technologies, and equipment to prolong the life of a piece of clothing or household item. Laundry services marketing challenge is to position service offerings as the high quality, high value-add alternative. Opportunities for Laundry service are evident. It is simple and economical. While the idea of Laundry services is not a new revelation, Laundry service provides a simple and economical means to start own business. Laundry service is one of the most needed cleaning businesses in the market today.